Category Archives: Luxe News

New Look, New Name, Even Better Service

By | Luxe News | No Comments

In 2013, we set out to change the way we park forever. As the first team to create an on-demand valet experience, we moved fast to get our product in the hands of customers in order to see if our theories were correct — that this product was actually beneficial and useful to people. With this fast movement came quick design decisions and, two years later, it was time to rethink our look and feel.

In a four month journey to create the new identity, we teamed up with branding expert Mackey Saturday to find a simple yet bold mark. Together, we agreed what makes the Luxe experience so special is its simplicity and convenience.


At its core, Luxe is a simple word, four letters long and comprised of two shapes (the half circle) and a straight line. Rather than continuing to build equity in a logo in addition to our name, we felt that simplicity and boldness would come from letting our name be our icon.


Is it simple?

Is it appropriate?

Is it memorable?

With yes to all of these questions, we are excited to unveil Luxe’s new look to everyone today:


The logo is about simplicity and convenience, how our users should think about parking everyday. You may have also noticed that our name has gotten shorter as well. We first launched as Luxe Valet, but with the growth of additional services and programs like Drive Home we are so much more than a valet service. We are a platform that makes our customers life simple and convenient. Just as our new design represents this, it is important that our name mirrors this simplicity as well.

Over the course of the next few weeks you will begin to see new jackets. So wave hello and let our valets know that you like their new look!

Luxe Hours of Operation for July 4th Weekend

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Summer is underway and this weekend is July 4th. Whether you are BBQ’ing, relaxing, or working, if parking is part of your plan please make sure you are aware that our hours of operation will be different this weekend than normal:


  • Open Friday 7/3 from 10 am-11 pm
  • Closed Saturday 7/4

Los Angeles

  • Open Friday 7/3 from 10 am – Midnight
  • Downtown Open Saturday 7/4 from 10 am – 1 am
  • Hollywood Open Saturday 7/4 from 10 am – 1 am
  • Santa Monica Open Saturday 7/4 from 10 am – Midnight

San Francisco

  • Open Friday 7/3 from 10 am – Midnight
  • Closed Saturday 7/4
  • Drive Home still available Friday night


  • Open Friday 7/3, from 10am – 12am
  • Closed Saturday, 7/4


  • Open Friday 7/3 from 10am – 11pm
  • Closed Saturday 7/4
  • Starting Monday 7/6, we will be open in Boston to 10pm on weekdays

Enjoy the long weekend. Happy Parking.


Transforming Parking One City At A Time

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Since we launched Luxe in San Francisco last year, people all over the country have been  clamoring for us to come to their city. I am thrilled to announce that we are rolling out Luxe in four new cities this summer: New YorkWashington D.C.Austin, and Philadelphia.  We can’t wait to ease the pain of finding parking in these amazing cities. Whether you’re visiting the Smithsonian Air & Space Museum, checking out a band on 6th Street, shopping in Rittenhouse Square, or enjoying the day in Manhattan, Luxe will be there to park for you.

If you have friends in these new cities, make sure they are the first ones to try us out when we launch. Make sure they join our waitlists on our website to get free parking credits for signing up. They’ll thank you later for saving them time and money.

If you would like to bring Luxe to your city, let us know. We’d love to solve parking for you too.

Happy Parking,


Announcing Drive Home. Getting You and Your Car Home Safely.

By | Luxe News, Luxe Valet | No Comments

A big part of urban living is enjoying the nightlife the city has to offer. Whether that is meeting friends for dinner, going to a show or even grabbing a few drinks at the bar, nobody wants to worry about how to get home or what to do with a car at the end of the night. At Luxe, our mission is to make sure  that our users never feel encumbered by owning a car in the city.

Today, we are proud to announce the launch of Drive Home, a new service that will get our users home with the tap of the phone.  Now, if you want to make sure that you get home safe at the end of the night, you can request a Drive Home and one of our valets will pick you up in your own car and make sure that both you and your car get home safely.

Here is how it will work:

As long as your destination is within 50 miles from your pick-up, simply click on additional services and request a Drive Home. We will coordinate a time and place for our valet to meet you with your car. So get in that back seat and enjoy the ride. And rest easy, we are launching this program the right way. We have spent the past several months making sure that this program is covered under our $5M insurance policy. We are doing this right and making sure that you and your car are properly covered.

And as part of this launch, we are excited to announce a partnership with Mother’s Against Drunk Driving. For every ride with Drive Home we will be donating $1 to MADD. Get home safe.

– Curtis

Making Your Life Easier, One Service At A Time

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For those customers that have used Luxe, the idea of having your car returned to you with a full tank of gas and a fresh new shine is nothing new. When you drop your car off in the morning our valets offer to provide these services in addition to parking your car. As expected, we have seen Luxers  show a lot of interest in these types of services.

Today we are excited to announce that we have integrated these additional services into the latest release of our application. Now you will no longer need to worry about making a decision about whether you want a car wash or a full tank of gas while you are still waking up from your morning commute. You will be able to request these services at any point after requesting a valet and prior to pick up by simply clicking on the “Shop Add Ons” feature at the bottom of the screen.


We realize how valuable your time is and that circling the blocks looking for spots is not the best use of it. We believe that being able to get your car washed or filled up with the push of a button will make your day a little easier as well. This launch is just the first of many additional services we hope to bring into the app in order to make your weekly to-do list a bit easier.

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Luxe + Reserve = A Perfect Night Out

By | Luxe News, Luxe Partnerships, Luxe San Francisco | No Comments

We’ve partnered with our friends at Reserve, a new dining concierge app, to provide a seamless parking and dining experience in San Francisco and Los Angeles. Book a reservation to dine between June 19 – 28 with Reserve and you’ll get free valet parking ($25 parking credit) AND a free entrée (up to $25) at one of SF or LA’s best restaurants. That’s $50 towards your VIP night out on the town.

With Luxe, you’ll never have to be late for a reservation again. With Reserve, you’ll never have to worry about searching for great restaurants, making reservations or waiting around for the bill. It’s a match made in foodie heaven.

To participate, download Reserve, request a reservation at a participating restaurant and include “Luxe” in your request notes. Once you’re confirmed, Reserve will text you your free valet code and put a $25 credit on your Reserve account!

Enjoy your night out,

May We Park For You?

By | Luxe News | No Comments

We’re excited to announce our promotional pricing for May for our awesome Luxe users in San Francisco. We’ll only be charging a maximum of $10 on weeknights for cars parked after 7pm and $5 for all-day parking on Sundays. We know that you work hard all week and the last thing you want is more stress in your life. So let us handle the parking for you.

Whether you’re going to a Barry’s Boot Camp in SOMA or SoulCycle in the Marina after work, we can park for you. Whether you’re going to a concert at the Symphony or a performance at the Opera, we can park for you. Whether you’re going to Sunday brunch at Foreign Cinema or a movie at AMC Van Ness, we can park for you.

Our valets have saved the day for many of you, now let them save your nights and weekends too.




Growing Luxe

By | Luxe News | No Comments

When Craig and I started building Luxe in 2013, we began with a very simple premise: fixing a problem we both experienced every single day – parking in San Francisco. As we built the product and business we knew we were onto something, but nothing could have prepared us for the incredible growth, engagement and excitement we’ve seen in the last year and a half.

A few metrics from just the last 180 days spell this out:

  • 90% month over month increase in new customer sign ups
  • 97% month over month increase in parking requests
  • 2x week: average number of parks by our customer base in SF & LA

We’re excited to share several major updates:

  1. Android’s finally here!
    We appreciate the patience from our Android community as our team built you the best app possible – including Google Wallet integration and several new features that make the most of the Android platform. You can download it here.
  2. Boston, Chicago & Seattle: we’re on our way
    Luxe is going national. We’ve heard from many of you in other cities and you’ve made it clear that you want Luxe. Next up will be Chicago, Boston and Seattle, who will all have a new way to park by the end of April. Sign up for the Luxe waitlist in Boston, Chicago or Seattle and we’ll make sure you’re among the first to park.
  3. Funding and growing the Luxe team
    Finally, we’ve raised a $20M Series A from Venrock, Redpoint, Lightspeed Venture Partners, Data Collective and BoxGroup as well as angel investors Dave Morin, Mark & Ali Pincus, Gary Vaynerchuk, Gil Penchina, Rick Marini, Fritz Lanman and Jason Kilar. This funding will help us bring Luxe to even more cities this year, as well as continue to build out our team with great engineers, operators, designers and product leads that are driven to put technology to work in solving real problems. And on that note, we’re thrilled to welcome Ro Choy to Luxe as our Chief Business Officer this month.

Going from an idea, to having a dedicated team of 30+ (currently hiring more!) building a technology platform that solves one of the worst pain points of city living in such a short time has been incredible and humbling. We can’t wait to bring Luxe to more people and we’re thankful to all of our customers.

Happy Parking,

P.S. We have an infographic below that shows our progress so far, enjoy!


LA, We’ve Got Your Spot

By | Luxe Los Angeles, Luxe News | No Comments

The best part about what we do here at Luxe is hearing feedback from our community. Every day we hear stories about how Luxe is making life easier — helping people make it to meetings on time, saving money and perhaps best of all, spending more time doing what they love.  Little things like like getting back early to their kids, arriving to their dinner without circling the block or simply having an extra 15 minutes to grab a coffee before the work day begins all add up.

We’re heartened that just three weeks after launching, Luxe is quickly becoming a habit here in San Francisco. In that short time, over two thirds of our first time customers have parked again with Luxe, and over 30 percent of them use our additional services, like filling up the tank and getting a car washed – saving even more of their time.

That’s why we’re excited to bring Luxe to a city that needs a parking solution just as much, if not more, than San Francisco. We’re announcing today that Luxe LA will be available next month.

Why LA next? Known best for its traffic, parking in LA is not for the faint of heart. With a total of four million daily commuters, a whopping three million of them drive – and the amount of parking tickets in 2012 — $153M — gives you a hint of the pain LA residents face when it comes to parking.

Luxe LA will change all that. We’ll begin with two of the city’s toughest areas to park, Venice and Santa Monica. We’ll be rolling service out to LA residents and kicking off partnerships with local businesses and building our on-demand valet fleet over the next several weeks. You can sign up here to be one of the first ones to park Luxe LA – the first in will get a free park.

Happy parking, soon in LA!

Meet Luxe: The new way to park.

By | Luxe News | No Comments

18 months ago, we began working on a problem every major city in the U.S. shares: parking. Here in San Francisco, the numbers illustrate the issue well – last year alone, 70,000 cars were towed; the median price to park in a city lot reached $29 (that’s nearly $400/month), 30 percent of traffic was caused by parking, and perhaps worst of all, the average time it took to park was 27 minutes. But none of us that live or work here in SF need those stats to understand the problem — just try to drive downtown from the peninsula and find parking on a Giants game day, or attempt to find a spot in time for your dinner reservation in the Mission on a Friday night. At best it’s brutal, at worst it’s impossible.

Well, it was impossible, but not anymore! Our team is excited to introduce you to Luxe, a new way to park — quickly, conveniently, and affordably. Luxe changes absolutely everything about parking, beginning with one simple innovation: we do the parking for you.

Simply download our free iPhone app to join our quickly moving waitlist, tell us where you’re headed in San Francisco and one of our pre-screened trained valets will meet you there the moment you arrive, grab the keys, and park your car in one of our secured lots. You head off to work, an appointment, or dinner, on time and relaxed. We’ll even fuel up your tank or get you a car wash while your car is with Luxe. Once you’re ready to go, we’ll bring your car to you, even if you’re in a different neighborhood. All of this for a max of $15 a day and $5/hour.
We’re also excited to be partnering with three amazing San Francisco restaurants, AQ, Stones Throw, and Alta CA who will be offering their customers the ability to bypass the Luxe wait list and get a complimentary first park with Luxe.

We are grateful to our investors, Redpoint Ventures, Google Ventures, Sherpa Ventures, Lightspeed Venture Partners, Upfront Ventures, Foundation Capital, BoxGroup, Slow Ventures, Data Collective, Eniac Ventures, Rothenberg Ventures, as well as others, who have given us the support we needed as we’ve developed our core technology, grown our team of veterans from Google, Zynga, Tesla, Yahoo!, and Groupon, and recruited the city’s best and brightest valets to serve our customers. We’re at the very beginning of a new adventure in transforming parking from a necessary nightmare to a delightful part of city life, and we can’t wait to help more people get to the good part of their days faster – and of course bring Luxe’s on demand parking service to more cities.

Happy parking,

Curtis Lee

Luxe CEO