Category Archives: Luxe News

Brave this Winter season with Luxe!

By | Luxe Chicago, Luxe New York City, Luxe News, Luxe Promotion | No Comments

Winter is coming and we want to make sure that we can help you get ready! And part of the beauty of Luxe is that while we have your car, we can also maintain it for you, saving you time and money.


Introducing Winterize My Car

For our friends in the colder parts of the country who are expecting severe weather soon, we are offering a special Winterize My Car additional service. We want to take the hassle and pain out of wondering what you need in order to be ready for Winter, by doing it for you!

Starting today, customers in New York and Chicago, can tap the Winterize My Car* service card in the app and receive:

  • Wiper blades replaced
  • Wiper fluid topped off
  • Antifreeze flushed and filled
  • Battery, Headlights and Heater checked
  • Brakes inspection
  • Tire pressure checked and air added

Launching Oil Changes

Additionally, we are now offering Oil Changes* in New York and Chicago, another critical part of getting ready for Winter. Customers can select to have their oil changed, by selecting either the Conventional Oil Change or Synthetic Oil Change in the app, after they park with us.


Don’t Be Left Out In The Cold – Choose a Monthly Residential Subscription Plan

For customers who park their cars on the streets, this Winter also presents a perfect opportunity to ensure your car is stored in a safe, covered and warm location, by choosing a monthly Residential subscription plan with Luxe.

Rest assured your car will be stored in a secure garage and take advantage of door-to-door service to your home with a Luxe personal valet. Enquiries should be made to monthlies@luxe.com.

The colder weather brings us more business than usual and we’re ready for Winter too! You will notice our valets equipped with all the essential gear to brave the weather conditions and we will be communicating throughout the season on any updates, tips and changes that you need to be aware of when using Luxe.

Stay warm and safe, and let us help you brave the cold!

Team Luxe

ps: here are some tips for driving and maintaining your car in the Winter. Tip number one obviously being, park with Luxe!

Winter-safety-tips_V03

New Drive Home Simplified Pricing and Drive Home For Business

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In time for the Holiday season parties and events today we are announcing new simplified pricing for our Drive Home service available in San Francisco, Los Angeles, Seattle, Austin, Boston and Chicago.

We launched Drive Home back in June 2015 as a partnership with Mother’s Against Drunk Driving (MADD), to ensure that our customers who find that they are unable to drive themselves home, can request a Luxe valet to pick them up in their own car and make sure that they and their car get home safely. At Luxe, our mission is to make sure that our users never feel encumbered by owning a car in the city.

Drive Home is provided for a maximum radius of up to 50 miles and is covered by our industry leading $5M insurance policy. We also donate $1 to MADD for each Drive Home service.

Our new simplified Drive Home pricing is now:

Drive Home pricing_MR_11.8

Drive Home for Business

Today, we’re also introducing a new Drive Home for Business offer for businesses who are interested in providing employees our Drive Home service for Holiday parties and events at even further discounted rates. Folks interested should contact us at hello@luxe.com.

By reducing the pricing for Drive Home and making it available for businesses to offer employees at a great cost, we hope to make it that much simpler to be merry this Holiday season and get home safe at the same time!

Team Luxe

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Luxe – giving you back ten years of your Life!

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Today we celebrate a year since our official launch, where we set out to make parking an effortless (and even enjoyable) experience. We started with parking and we continued to expand our role in providing car maintenance services. And as a result, a year later, Luxe stands for much more than just parking.

Luxe is an on-demand valet parking and car services company that believes that commuting and the car ownership experience doesn’t need to be expensive or stressful. We are making it simple for people to own a car and get to what they want to do and enjoy, by making parking, commuting and maintaining a car an affordable, easy and convenient experience.

As we look back at the year of Luxe, we’ve created an infographic to bring to life our journey and major milestones in servicing our customers. From launching eight cities across the U.S., to the extraordinary number of miles traveled by our valets, number of parks, car washes, oil changes and gas refills, Luxe has transformed owning a car from a stress-filled experience to one of effortless convenience.

More rewarding is to learn that we are making an impact on people’s lives. In our first year alone we gave our customers ten years worth of their life back by helping them park and maintain their cars with Luxe! We know this by looking at the time it would take our customers to park and obtain car maintenance services compared to the average time it takes our valets to do this for you. And our ability to give back valuable time is only going to increase.

Thank you for being a fan of Luxe. I hope you join us in celebrating a year of Luxe and that we can continue to help you own your car much more easily and efficiently.

Team Luxe

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Pricing at Luxe

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At Luxe we want to make sure we are providing the best, most affordable, fast and convenient customer experience as possible. And in order to do this we are committed to making sure that our pricing remains transparent and flexible to benefit our customers, while at the same time making sure that we’re still able to look after their parking and car services needs. Here’s how pricing currently works with Luxe.

Transparent Pricing

Not too unsimilar to most services, our pricing is based on demand and supply. This means that only during times of high traffic like rush hour, sporting or entertainment events, pricing may be higher than usual. We’re always thinking about the best way to communicate our pricing in these situations to customers that is clear and easy to understand. That is why with Luxe you will always see the current rate of the hour and daily maximum, based on location and demand for the day, front and center in the app.

Flexible Pricing

We realize that our customers have different needs for parking, ranging from both short term to long term.

For short term use we remain committed to offering customers affordable options to use us for only up to a certain number of hours and at fixed hourly rates (depending on which city you are in, this hourly option can be from three up to six hours). This means customers can park with us for a fixed rate per hour, up to three hours for example in San Francisco, before the rate then becomes a daily rate. Important to note here is that we charge the full hourly rate, whether or not, a customer uses us partially only within the hour.  

For long term use Luxe has introduced even more flexible ways of parking at lower fixed rates and inclusive of value-added services such as prioritized service. We offer monthly subscriptions for customers who park with us on a frequent occasion either for commuter, business, residential or long-term use.  

In addition to providing short and long term parking pricing solutions we are also looking at ways to make parking even more affordable when customers are willing to take advantage of efficiencies identified by Luxe. An example of this are Drop Points (available only in San Francisco for now), which are designated locations that customers can drop off or pick up their vehicle and always at better prices than the surrounding neighborhood.

Lastly with Luxe, customers never have to pull out their wallet. Luxe is a cashless transaction. Once we deliver a customer’s vehicle, their linked card is automatically charged and they receive a receipt in their email inbox. Our valets don’t accept cash tips either. As customers pay through the app, they can tip if they wish to, at the same time.

We hope that this clarifies how our pricing currently works. We also want to thank our Luxe customers for their continued support and for allowing us to help save them time, dollars and effort in parking and maintaining their car.

If you have any thoughts or feedback, please let us know. We’d love to hear from you!

Your Luxe Team

Scheduled Returns just got even better—Plan up to 7 days ahead!

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A month ago we launched Scheduled Returns—a new scheduling feature that allows you to specify exactly when you would like your vehicle returned to you. Scheduled Returns brings you greater convenience, flexibility and freedom to plan ahead so you don’t need to stress or waste time by waiting for your vehicle.

We’re thrilled to share with you that our Scheduled Returns feature has just been updated so you can now schedule the return of your vehicle up to 7 days in advance. Need your car in time for happy hour? How about in time to pick up the kids after school? Even if your car is staying the night with us, just make a Scheduled Return in the app and leave the rest to Luxe!

Pope visiting? Need a place to park your car? We got you!

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Luxe is thrilled to be in the City of Brotherly Love now! And if you’ve been watching the news, Philadelphia is welcoming Pope Francis to the World Meeting of Families on Saturday, September 26 through Sunday, September 27. With up to 1.5 million visitors expected that weekend, Philadelphia city residents are being asked to remove their vehicles from the street, and we’re happy to do it for them! Similar to our long term storage service, we are offering a solution for Philadelphia city residents, where our valets will park their vehicles in one of our secured garages.

Philadelphia city has announced a secure vehicle perimeter around the Francis Festival grounds, which includes Independence Hall and the Ben Franklin Parkway, where the Pope will be appearing. Residents who typically park their cars within the secure vehicle perimeter must move their vehicles off the streets or they will be towed. As the City of Philadelphia, the Secret Service, and the Swiss Guard work to keep the Pope and the public safe, Luxe is here to safely store resident vehicles.

Here’s how it works

Starting Sunday, September 20, residents can store their vehicle by requesting a valet through our Luxe app, and valets will come to their residences to retrieve their cars and store it in one of our secure parking spots. We will charge $20 a day, waiving our $15 overnight fee for anyone that signs up through our Luxe Philadelphia website or by emailing philly@luxe.com. Once Luxe confirms a customer’s storage parking space, on request we can also bring a Luxe Placard to place on the car’s dashboard before storing with Luxe, to ensure the car is not towed.

When driving around the city returns to normal on Monday, September 28, customers can request via our app for a Luxe Philly valet to return their vehicles back to their residences. Our valets will pick up and return cars to any Philadelphia location impacted by the Papal visit secure vehicle parameter, even if that residence does not appear to be in the normal Luxe coverage zone. Wherever the City says a resident’s car can’t be parked on the street, Luxe is happy to come valet it for Papal visit storage!

Visit luxe.com/philadelphia to sign up for our services, or e-mail philly@luxe.com with any questions. Let Luxe worry about your parking needs and you can simply enjoy events like the Papal visit!

But we’re not done yet! We’re also pleased to announce that in addition to assisting residents to store their cars during the Papal visit, we are expanding our service area in Philadelphia. Due to an increase in commuter and resident demand for monthly subscriptions, our new coverage area will be Vine Street to South Street and 24th to 12th Streets.  

Parking just got that much easier with Drop Points and Scheduled Returns

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At Luxe we’re about making the parking experience affordable, fast, convenient and as consistent as possible. Our mission is to remove all of the stress of parking from people’s lives and today we are announcing two new product enhancements to deliver on that promise.

Introducing Drop Points
Our customers were asking us for recommendations on where the best places are to drop-off and pick-up their vehicles to make it as anxiety-free as possible.

Starting first in beta in San Francisco on iOS and Android, simply pull up the screen, type in the address and you will now see nearby blue points which indicate designated locations that you can drop off or pick up your vehicle at. Tap on a Drop Point and request a Luxe valet exactly as you used to.

Drop Points not only save you time, they save you money too! We’ll be offering Drop Point locations at better prices than the surrounding neighborhood, during rush hour times when things are busiest and most frantic, and where we do see some of the biggest of demand-based pricing.

We’re ramping up to a dozen or so Drop Points across the Financial District and SOMA for now. Our vision is that you’ll never be more than a few blocks away from a Drop Point.

And not to worry if you are in other cities, we intend to learn how it works, hear the feedback, and optimize the experience before we roll out Drop Points in other cities. Stay tuned!

Launching Scheduled Returns

You may have heard that we were testing a new scheduling feature that will allow you to specify exactly when you would want your vehicle returned to you. We call it Scheduled Returns and are pleased to announce this option is now available in all cities.

Scheduled Returns is all about giving you greater convenience, flexibility and the ability to plan ahead so you don’t need to stress or waste time by waiting for your vehicle.

With our most updated app, once you find a Luxe valet and drop off your vehicle you will see an alert asking if you want to request your vehicle to be returned now, or if you want to schedule a return. You can choose the time you want to have your vehicle returned at your location in increments of 15 minutes and at no extra cost for this feature. Already we’re seeing lots of folks enjoying this new feature and getting into their cars on time. Try it out today!

Labor Day Hours

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Kick back, relax, and have a hassle-free Labor Day Weekend! Our hours of operations will be different this weekend than normal, so please take note of the hours below and remember to pick up your car ahead of closing hours. We will resume our normal hours on Tuesday, 9/8.

Happy Labor Day!

San Francisco
Friday: 6am–2am
Saturday: 10am–2am
Sunday–Monday: 10am–9pm

Los Angeles
Santa Monica
Friday: 7am–12am
Saturday: 10am–12am
Sunday–Monday: 10am–8pm

Hollywood
Friday: 6pm–2am
Saturday: 8am–2am
Sunday–Monday: 10am–9pm

Downtown
Friday: 7am–1am
Saturday: 10am–1am
Sunday–Monday: 10am–9pm

West LA
Friday: 7am–11pm
Saturday–Sunday: 11am–4pm
Monday: CLOSED

New York
Upper Manhattan
Friday: 7am–10pm
Saturday–Monday: 8am–10pm

Downtown Manhattan
Friday: 7am–10pm
Saturday–Monday: 8am–10pm

Williamsburg
Friday–Monday: Closed

Seattle
Friday: 6am–12am
Saturday–Sunday: 9am–12am
Monday: 9am–10pm

Chicago
Friday: 7am–11pm
Saturday: 10am–11pm
Sunday–Monday: 10am–8pm

Boston
Friday: 7am–12am
Saturday: 10am–12am
Sunday–Monday: CLOSED

Philadelphia
Friday: 7am–11pm
Saturday: 10am–11pm
Sunday–Monday: CLOSED

Austin
Friday: 7am–10pm
Saturday: 10am–10pm
Sunday: 10am–6pm
Monday: CLOSED

Committed to Delivering The Best Experience

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When we set out to change parking by launching Luxe, we made a commitment to provide the best-in-class service to our customers. Our goal with every interaction is to impress our customers when their car is whisked away and seamlessly returned with the tap of the button. As we grow, we have realized the need to assert more direct control over the customer experience and provide our valets with career development opportunities and benefits – none of which are possible within the boundaries of the 1099 model.

To further deliver a consistently great experience for our customers and to provide more opportunities to our valets, today we are announcing that we will begin transitioning our valet workforce from 1099 contractors to W2 employees immediately.

By making sure that our valets have the opportunity to train on customer service, policy, process and safety – and by offering career development opportunities available only to direct employees – we will be able to own a consistent and seamless end-to-end customer experience.

As part of this change, Luxe valets will continue to have flexibility and be able to choose the number of hours they will work based on availability. Further, we will now pay for work-related expenses such as phone usage, jackets, and other work-related equipment. Employees will also receive benefits such as health (if full-time) and be covered for workers compensation, overtime, unemployment insurance, Social Security and Medicare taxes. To support this effort, we will be introducing a $1 valet care fee per transaction.

We hope you are as excited as we are for this change and we look forward to sharing more on this journey in the coming months.

Best,
Curtis

New Look, New Name, Even Better Service

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In 2013, we set out to change the way we park forever. As the first team to create an on-demand valet experience, we moved fast to get our product in the hands of customers in order to see if our theories were correct — that this product was actually beneficial and useful to people. With this fast movement came quick design decisions and, two years later, it was time to rethink our look and feel.

In a four month journey to create the new identity, we teamed up with branding expert Mackey Saturday to find a simple yet bold mark. Together, we agreed what makes the Luxe experience so special is its simplicity and convenience.

logo_one

At its core, Luxe is a simple word, four letters long and comprised of two shapes (the half circle) and a straight line. Rather than continuing to build equity in a logo in addition to our name, we felt that simplicity and boldness would come from letting our name be our icon.

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Is it simple?

Is it appropriate?

Is it memorable?

With yes to all of these questions, we are excited to unveil Luxe’s new look to everyone today:

logo_three

The logo is about simplicity and convenience, how our users should think about parking everyday. You may have also noticed that our name has gotten shorter as well. We first launched as Luxe Valet, but with the growth of additional services and programs like Drive Home we are so much more than a valet service. We are a platform that makes our customers life simple and convenient. Just as our new design represents this, it is important that our name mirrors this simplicity as well.

Over the course of the next few weeks you will begin to see new jackets. So wave hello and let our valets know that you like their new look!