Category Archives: Luxe News

Future of Luxe

The Future of Luxe

By | Luxe News, Luxe Team | No Comments

Luxe’s assets have been acquired by Volvo Cars.

We started Luxe four years ago with the idea that owning a car shouldn’t be so difficult and focused our initial efforts around the worst of all problems for drivers — parking. Equipped with a smartphone and thousands of eager blue jacketed valets, we transformed how commuters parked every day. We reduced traffic from drivers who would have otherwise circled aimlessly looking for parking, we saved customers valuable time, and helped transform cities by reducing the dependency on having parking lots in central city locations by storing cars in the fringe. Thank you to all of our customers. Your love, passion and feedback became the fuel that inspired us to make Luxe more useful and delightful every day.

What’s next?

A few months ago, we were approached by Volvo about teaming up. Many employees at Volvo were avid Luxe customers and were impressed by what we built. And as we learned more about Volvo, it was clear they were one of the most progressive automotive companies we had met. Their recent bold commitment to be the first traditional automaker to only launch electric or hybrid new models starting in 2019 resonated strongly with our mission of transforming transportation. As we engaged in many conversations, it was clear there was also a shared vision on the future of automotive. A belief that we are on the precipice of a technological revolution where electrification, autonomous drive, connectivity and digital experiences among others will transform our lives like nothing we’ve ever seen.

Working at Volvo gives us scale, resources and access to a global company that is committed to the future. Moreover, Volvo is committed to allowing us to fulfill our vision. With the acquisition, Luxe will continue to operate as its own unit working on some of Volvo’s most meaningful initiatives in mobility and digital customer experiences. I look forward to continuing to lead the Luxe team at Volvo.

Lastly, I want to take the time to thank all of our great employees (past and present), including your families. Thank you for the late nights, weekends, blown vacations and other hardships we endured running a live operating business moving vehicles nonetheless. It definitely was not easy, but you made it all work through sheer grit and smarts and I’m forever grateful and honored to have worked alongside you.

Luxe Raises $50 Million Series B to Continue to Deliver On-Demand Valet Parking and Car Services to Consumers

By | Luxe News | No Comments

Today, we are proud to continue to make car ownership as painless as possible together with Hertz Global Holdings, Redpoint Ventures and Venrock. We are thrilled to welcome Hertz Global Holdings to the Luxe family, as well as the addition of John P. Tague, Hertz Global Holdings president and chief executive officer, and a member of the Hertz Global Holdings Board of Directors, to our board. Thank you to our investors and employees for all of their hard work — and most importantly, we couldn’t have done this without our amazing customers — THANK YOU! Stay tuned for even more great things from Luxe!

Read more about it here.

Team Luxe

Announcing Luxebots

By | Luxe News | No Comments

At Luxe, we drive innovation while staying ahead of the curve on the road to on-demand valet parking and car services perfection. While doing this, we embrace the inherent challenges faced in simplifying the way cities park and maintain their vehicles. And while our technology and automotive industry friends invest in self-driving cars in hope of the perfect future for transportation, we’ve also been planning for the future of on-demand valet parking. Because aside from Luxe’s many successes, solving for the urban problem of parking is complicated. However, one of our greatest challenges is about to become one of our most robust solutions. It’s called LuxeBot.

LuxeBot is simply the replacement of imperfect human valets with perfect robots. Investing in the creation of these machines is an investment in our customer experience—our main inspiration for everything we do. There are countless reasons for making this profound transition. The secret software servicing our LuxeBots provides plentiful perks that will be sure to please all of our customers.

Customers can now enjoy constant, in-depth communication about the status of their vehicle even while their LuxeBot is driving. Each LuxeBot is now programmed to speak our customer’s preferred language fluently, in the appropriate dialect and accent. LuxeBots can run one mile per minute up hills with a 9% grade, in the rain. They can jump over intersections during rush hour. And LuxeBots are equipped with up-to-the-second self-navigation software that guarantees they never take a wrong turn.

We hope you’re as excited as we are about our new LuxeBot program. We have a feeling you’ll enjoy it and immediately forget about those human valets we used for way too long.

Happy Parking!
Team Luxe

P.S. If you have read this far, Happy April Fools’ Day from Luxe! We love our perfect human valets and thank them for being such troopers. We have no plans to ever replace them. Those self-driving cars still need to be parked, too!

Bay Area Middle-Distance Relationships Hurt By Bad Parking

By | Luxe News, Luxe San Francisco | No Comments

Along with SSI/Instantly, we recently surveyed Bay Area residents who drive into San Francisco and found that on average, commuters travel 90 miles round trip to get to work in the city. As a result, they often have to sacrifice social activities at night with friends, colleagues and/or partners in order to get back home in a timely manner.

Unlike Long Distance Relationships (LDR), these suburbanites are often engaging in a middle-distance relationship (MDR) with city dwellers. Our survey results show that parking in the city deters them from spending time with their city-based friends, causing middle-distance relationships to suffer.

The survey revealed a few other surprising facts – that dining is important to Bay Area residents, but parking is a major hindrance:

  • 71% of Bay Area residents drive to the city to eat at a local restaurant
  • 82% of Bay Area residents would come to SF more often if there were more parking available
  • 42% of Bay Area residents spend, on average, 20 or more minutes searching for a parking spots

With 88% of Bay Area residents coming into the city for personal activities, we want to make middle distance relationships thrive again in the Bay Area. People who live in East Bay, Peninsula, Marina County, South Bay and Silicon Valley shouldn’t be deterred from visiting friends in the city just because of parking!

See below for the complete findings of our survey and don’t choose to be in an MDR and park with Luxe!

Team Luxe

Limited parking deters Bay Area resident’s from visiting San Francisco

  • 74% avoid driving to San Francisco due to difficult/limited parking, which was the second biggest deterrent, the first being traffic
  • 82% would come to SF more often if there were more parking available
  • 42% spend, on average, 20 or more minutes searching for a parking spot

Friendships are impacted by limited parking

  • 39% avoid seeing SF-based friends due to limited parking
  • 73% would be more likely to visit SF-based friends if parking were easier

Bay Area residents travel far distances to visit San Francisco

  • 55% live 40 or more miles away from the city

People most come to the city for personal/leisure activities, with weekends being peak times for visits

  • 88% visit the city for personal activities (not work related)

Saturday, Sunday and Friday are the most popular days that people drive into the city, respectively

  • 12% drive in on Monday
  • 12% drive in on Tuesday
  • 14% drive in on Wednesday
  • 15% drive in on Thursday
  • 38% drive in on Friday
  • 78% drive in on Saturday
  • 47% drive in on Sunday

Dining is the most common reason people drive into the city at night or on weekends

  • 71% drive to the city to eat at a local restaurant

Luxe For Partners – Making It Easier For Your Customers To Get Directly To And Enjoy Your Experience

By | Luxe for Events, Luxe for Partners, Luxe News | No Comments

The Luxe customer is always out and about and loves their car. They’re often commuting between cities or they live in urban areas with limited parking. They use Luxe to get to work and even more so to catch up with their family and friends – be it at the latest hotspots, dining out, attending a concert or sporting event. Whatever the activity, time spent for Luxe customers is better spent making a dinner reservation on time or enjoying the full first act of a theatre show, rather than circling the block searching for a parking spot.

That is why today we are announcing a new program, Luxe for Partners, which makes it easier for businesses and organizations to partner with Luxe on a regular basis to provide parking solutions for our shared customers.

We partner to provide businesses and organizations a staff of valets when they most need it, and handle all logistics from picking up a customer’s vehicle at the location, to dropping it off anywhere within our coverage map that the customer requests their car to be returned. And based on the type of agreement we land on with a partner, we also pay our partners a fee for using us as their parking solution.

The beauty of offering Luxe as a parking solution is that we can also offer your customers more than just parking while we have their car. From car washes, gas refuels and oil changes during the day to overnight parking, as well as our exclusive Drive Home service that allows our valets to be a designated driver and get guests home safely.

For more information or to enquire about partner with Luxe please go to Luxe for Partners or contact

Now All Your Guests Can Get the VIP Treatment – Introducing Luxe for Events!

By | Luxe News | No Comments

We often get requests from individuals and companies looking for parking solutions for special occasions and events. Whether it’s servicing a private dinner party downtown, a company hosted event, or a conference that has little to no parking – we want to be there to help your guests get directly to your event, and not have to worry about circling the block for parking! So today we are launching a new service called Luxe for Events.

Luxe for Events provides dedicated and on-site valets as an event parking solution for your guests. Luxe will handle all logistics from sourcing parking lots to requesting parking permits if required. We’ll help you to easily on-board your guests and manage the process for how to park with us. We’re also offering affordable and flexible payments options. From organizer paid to guest paid, as well as a hybrid model, we provide customized rates to fit your budget.

With Luxe for Events, your guests can arrive directly at your event and not have to feel encumbered by owning a car. They no longer have to wait outside for a valet to return their car, and can schedule the return of their car in advance in the app, so that the car is waiting for them as soon as they need to leave.

The other great thing about offering Luxe for your guests’ parking needs, is that we’re able to do a lot more than parking. We offer an exclusive Drive Home service to get guests home safely in their own car when they are unable to drive themselves. We also offer overnight parking options.

For more information or to plan your event parking needs please go to Luxe for Events or contact  


This 2016, say no more to parking tickets!

By | Luxe News, Luxe Promotion | No Comments

It’s mid-January which means that according to a recent study, one in three people have already forgotten about their New Year’s Resolutions. We want to give people a second chance at making a resolution that they can stick with: no more parking tickets in 2016!

Parking tickets and parking problems are increasingly on the rise where cities are raising ticket prices; collecting more than $100 million in traffic fines; doubling the number of paid parking spots; facing a parking shortage due to a population boom, and issuing a prolific number of tickets each year. In New York alone a parking ticket officer issued 19,000 tickets in 2015!

At Luxe, we want to make parking the most seamless experience and are asking people to say no more to parking tickets in 2016. And to help people kick off their new goal, we’re offering Parking Ticket Amnesty, where we will select folks who tweet a photo of a parking ticket they’ve received to @luxevalet, along with a caption telling us what happened and #ParkingProblems, to receive up to $100 matched in Luxe credits. In total, we will provide up to $10,000 in credits from today til February 2, 2016.

How it works:

  1. From today til February 2, tweet a photo of a parking ticket to @luxevalet and tell us what happened. Use the hashtag #ParkingProblems. Creativity and originality score points!
  2. If selected, we will contact you to verify personal information and the amount of the ticket
  3. One entry per person only
  4. Must have a registered Luxe account or sign up for one (FREE!)
  5. We will place credits into your Luxe account in the amount of your parking ticket fine (up to $100)
  6. Pledge to no longer receiving a parking ticket from here on!
  7. See terms and conditions here

Here’s to a Happy New Year and to making parking truly an enjoyable experience with Luxe!

Team Luxe

Android Pay Now Available on Luxe

By | Luxe News | No Comments

Today we are thrilled to announce that Android Pay, a simple, secure way to pay for services and goods from your Android Phone, is now available for the Luxe Android app. Android Pay makes it easier to pay and check out, right within the Luxe app. It’s as simple as a tap!

Android Pay eliminates the need to continually enter your payment and delivery information. Simply choose Android Pay when checking out and these details are already included.

And for a limited time when you use Android Pay, you will receive 50% off your first park. All you need to do is download the Android Pay app and set it up by adding an eligible credit or debit card, before parking with Luxe.

Happy Parking!

Team Luxe

Introducing New Luxe Subscriptions

By | Luxe News, Luxe Subscriptions | No Comments

We love that our customers love to use Luxe and that they continue to use us more than once. In fact we know that more than 80% of customers who trial Luxe become repeat customers. And for that we are grateful. Thank you!

We know that not all Luxe customers have the same needs and we’ve been testing a subscriptions offer to learn more, and design the best plans to meet their needs. Some want to use us occasionally, others more frequently; some during the day to go to work; others have no place at home to park at night, or simply need a secure place to store their car during the week and have it returned for weekend use. Whatever the case, today we are thrilled to have all our customers’ needs covered with new Luxe Subscriptions and available directly in the app.

Luxe Subscriptions suit various parking needs on a monthly basis and are now available to be purchased directly in the Luxe app*. Starting today, our customers can simply open the app and tap Subscriptions from the left tab and select a plan that is most suited to their needs.

  • Luxe Commuter – ranging from $139 to $369 per month this subscription type is for daytime use to a driver’s destination and offered at three different levels based on frequency of use: Light, Basic and Plus.
  • Luxe Residential – ranging from $224 to $599 per month this subscription type is for anyone who needs parking at home, and covers everything from the occasional Sunday driver to the reverse commuter leaving the city every day for work.
  • Luxe Unlimited – ranging from $339 to $799 per month depending on your location, Luxe Unlimited is for the Luxe power user and is a full unlimited plan which includes using Luxe daily, overnight and to store their car at anytime.

Introducing Luxe Car Care
With one-click of the button, customers have frequently used Luxe to fill up their gas tanks, get their cars washed, and get oil changes. Today we are excited to announce that we’re also introducing a Car Care subscription which is available automatically as part of a new in-app Luxe Subscription or for $19.99 separately.

Car Care includes discounts on the monthly use of gas refills (no surcharge on up to four gas refills); car washes ($5 off unlimited car washes); and oil changes ($15 off unlimited oil changes).

By introducing new Luxe Subscriptions and Car Care we are making it simple for people to own a car and get to what they want to do and enjoy, by making parking and maintaining a car an affordable, flexible and convenient experience.

Sign up for your Luxe Subscription today!
Team Luxe

*Subscriptions offered may vary by city which you are in.

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