18 months ago, we began working on a problem every major city in the U.S. shares: parking. Here in San Francisco, the numbers illustrate the issue well – last year alone, 70,000 cars were towed; the median price to park in a city lot reached $29 (that’s nearly $400/month), 30 percent of traffic was caused by parking, and perhaps worst of all, the average time it took to park was 27 minutes. But none of us that live or work here in SF need those stats to understand the problem — just try to drive downtown from the peninsula and find parking on a Giants game day, or attempt to find a spot in time for your dinner reservation in the Mission on a Friday night. At best it’s brutal, at worst it’s impossible.
Well, it was impossible, but not anymore! Our team is excited to introduce you to Luxe, a new way to park — quickly, conveniently, and affordably. Luxe changes absolutely everything about parking, beginning with one simple innovation: we do the parking for you.
Simply download our free iPhone app to join our quickly moving waitlist, tell us where you’re headed in San Francisco and one of our pre-screened trained valets will meet you there the moment you arrive, grab the keys, and park your car in one of our secured lots. You head off to work, an appointment, or dinner, on time and relaxed. We’ll even fuel up your tank or get you a car wash while your car is with Luxe. Once you’re ready to go, we’ll bring your car to you, even if you’re in a different neighborhood. All of this for a max of $15 a day and $5/hour.
We’re also excited to be partnering with three amazing San Francisco restaurants, AQ, Stones Throw, and Alta CA who will be offering their customers the ability to bypass the Luxe wait list and get a complimentary first park with Luxe.
We are grateful to our investors, Redpoint Ventures, Google Ventures, Sherpa Ventures, Lightspeed Venture Partners, Upfront Ventures, Foundation Capital, BoxGroup, Slow Ventures, Data Collective, Eniac Ventures, Rothenberg Ventures, as well as others, who have given us the support we needed as we’ve developed our core technology, grown our team of veterans from Google, Zynga, Tesla, Yahoo!, and Groupon, and recruited the city’s best and brightest valets to serve our customers. We’re at the very beginning of a new adventure in transforming parking from a necessary nightmare to a delightful part of city life, and we can’t wait to help more people get to the good part of their days faster – and of course bring Luxe’s on demand parking service to more cities.